PBT Consulting

CONGRESS TO ASSESS 10% TAX ON INDOOR TANNING SALONS

2010-01-06T16:50:05Z

Just before leaving Washington, lawmakers cut a controversial cosmetic-surgery tax from the Senate version of the health care bill and, in its place, tucked in a 10 percent tax on indoor tanning services. The new tax, reportedly proposed by the...

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PART VI - ENTREPRENEURSHIP SERIES - EXPLOITING ESTABLISHED COMPANY WEAKNESSES FOR TECH VENTURES

2010-01-06T01:41:05Z

In "Part V - Entrepreneurship Series - Understanding Customer Adoption", I focusd on teaching high-tech entrepreneurs how, when and why new high-tech products or services are adopted by customers. Some of the concepts that I duscussed included: ...

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HOUSING INDUSTRY MAYBE HEADED FOR A DOUBLE DIP AND DOUBLE BUBBLE

2010-01-05T23:50:13Z

WASHINGTON - The number of people preparing to buy a home in November fell sharply in the latest sign that the housing market, which had been rebounding strongly, may be headed for a "double-dip" downturn over the winter. Consumers are taking th...

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ADVERTISERS THINKING OF PAID TWEETS USING TWITTER MEMBERS, BUT FIRST, LET'S LOOK AT THE MATH

2010-01-05T20:52:11Z

NEW YORK (AdAge.com) -- When Kim Kardashian can ask $10,000 just for sending a marketer's tweet to her 2.8 million followers on Twitter, traditional news companies have to wonder whether they can cash in too. Since last month, major Can...

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IT’S OFFICIAL: GOOGLE'S NEXUS ONE PHONE REVEALED

2010-01-05T19:36:50Z

The Google Phone has been officially revealed. After weeks of LEAKS AND REVELATIONS, the search giant is finally telling the story behind its self-branded smartphone, which Google calls a “Superphone.” In its announcement, Google brought out Pete...

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APPLE IPHONE RANKED TOP SOCIAL BRAND FOR 2009

2010-01-05T17:25:48Z

For the second straight year, the iPhone topped a ranking of social media brands in which Apple placed three in the top ten. Disney was runner-up to the iPhone and CNN fell one spot to third in the ranking of the top 100 social brands begun las...

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SURVEY: MOBILE INDUSTRY EXECS PREDICT MOBILE ADS WILL INCREASE BY 200% IN 2010

2010-01-05T17:00:28Z

Nearly half of mobile industry executives and analysts in a new survey expect mobile ad spending to double this year, while almost one-third expect it to grow by 200%. That's quite a bullish outlook. The survey by mobile consulting and research f...

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AGENCIES AND CLIENTS PLAN THEIR MOVES IN AN UNCERTAIN 2010

2010-01-04T17:37:34Z

The Challenges and Pitfalls Ahead for the Industry in 2010 NEW YORK (AdAge.com) -- For many, 2009 will be remembered as a year the marketing world will happily put behind it. The lingering recession has depressed consumer spending and marketers h...

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10 NEW TRENDS TO EMERGE FROM THE LAS VEGAS CES SHOW

2010-01-04T17:12:06Z

NEW YORK (AdAge.com) -- We've become a nation of early adopters -- now can the consumer electronics industry lead the U.S. recovery? That's what CE manufacturers (who happen to include a few of the world's biggest consumer marketers) hope for a...

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AUTODESK OFFERS FREE DESIGN AND ENGINEERING SOFTWARE GRANTS FOR CLEANTECH STARTUPS

2010-01-04T15:49:47Z

The Autodesk Clean Tech Partner Program grants free* design and engineering software to early-stage clean technology companies in North America who are working to solve some of the world’s most pressing environmental challenges. Clean tech comp...

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